The Key to Creating Value Around Your A.I. Technology — get personal!

ai-technology-value-creation-personal-approach

Your brand narrative should place social proof over features – let your customers tell your story.

Artificial intelligence plays a critical role in Las Vegas and Macau. The challenge for A.I. companies is to communicate their technologies’ benefits effectively. This requires a marketing strategy emphasizing credibility and engaging stories rather than technical details. &MARKETING has successfully managed this aspect for industry leaders like Gaming Analytics.

Case Study: Gaming Analytics’ Marketing Strategy

Gaming Analytics, a prominent name in the U.S. casino market’s A.I. landscape, has outsourced its comprehensive marketing needs to &MARKETING. Our agency handles creative direction, design, conference production, and digital content management across platforms, including LinkedIn and YouTube. This delegation allows Gaming Analytics to focus on product development and sales.

Kiran Brahmandam, CEO of Gaming Analytics, comments on the collaboration: “We needed a marketing team that could deliver well-crafted campaigns and support our aim to lead in A.I. innovation within the gaming sector. Philip and his team at &MARKETING have been integral to our efforts. Their expertise is consistently reliable and highly regarded.”

“We needed a marketing team that could deliver well-crafted campaigns and support our aim to lead in A.I. innovation within the gaming sector. Philip and his team at &MARKETING have been integral to our efforts. Their expertise is consistently reliable and highly regarded.”

Kiran Brahmandam, CEO of Gaming Analytics

Strategic Branding Draws Investment and Customer Interest

The marketing strategy implemented for Gaming Analytics uses social proof and narratives to distinguish the brand in a dense market. This method has improved visibility among potential investors and drawn new customers and casino vendors, establishing Gaming Analytics as a top A.I. technology provider.

Comprehensive Marketing Services for the A.I. and Gaming Industry

Led by Philip Beere and Pusit Kittiteeranurak, &MARKETING offers a range of marketing services tailored to the specific requirements of the A.I. and gaming industries. Our services include:

  • Brand strategy development
  •  Customer focus groups
  •  Copywriting
  •  Podcast and video production
  •  SEO and targeted advertising campaigns
  •  Management of LinkedIn profiles and broader social media strategies

The Benefits of Working with &MARKETING

&MARKETING provides the necessary creative and strategic insight to elevate your brand and ensure your company’s story resonates with the target audience, setting your technology apart in a market filled with standard claims.

Ready to Amplify Your Marketing & Communications Strategy?

🔴 Let’s talk

Contact Form G2E
Subscription Form (#5)

More episodes

Would you like to get in touch?

Contact us today!